Five tips of survival in a Twitter-Run-World

The short form of Twitter is exactly as the name suggests. It’s a form or writing that exists within the limited 140 characters of Twitter. The writing is done within these specific limitations so that it can be quick and concise for the readers to easily understand what is being said. This short form is useful for any nonprofit to include in their social media output. It can give them a way to express themselves and their ideas in a short and powerful way with a potential for a large and well-connected audience. Our source material by Dom Sagolla is dealing with the 140 character world of Twitter and it highlights five different ideas and pieces of advice that these nonprofits can use to make Twitter work for them.

The first idea that should be employed is the fact that they should stay in the moment while they are writing. Write in the present tense and in a way that shows that are you are actively working to fix the problems at hand. This gives the nonprofit a way to appear that they are actively working hard in the moment and not fighting an issue that is already determined or hasn’t even been discovered yet. More specifically on the topic, they wrote, “Staying in the moment will allow you to realize that is not necessary, or even possible, to read all of the terse content out there every day.” (Page 2). Knowing that people will not read every single thing out there will allow the nonprofit to develop their writing in a way that makes it so people will read their stuff everyday but how does a nonprofit get to that point? Through an authentic and original style.

The second idea that can help a nonprofit flourish in the Twittersphere is the use of authentic and original style for their writing in the 140 characters. The author writes, “To make your voice heard in this new medium, develop an authentic and original style” (Page 2). Having the voice that is all their own can help bring the supporters to them and make sure that they are one of the few organizations that they regularly check-in with. Having that true style to their writing will help bring people in but if they don’t check drafts then a good fan base could be upset very easily.

The third concept that should be taken to heart is dealing with the use of Twitter that is kind of scary for a non-profit that wants to make itself known. The writer had this to say, “One can’t take back or retract a text message, a tweet, or the history of a Google Wave. Much like an e-mail, that copy is irrevocable, out there in the hand of its recipient.” (Page 5). This piece of advice is important for a nonprofit to remember as they are growing and expanding their online presence. It is nice to have that authentic voice to say what you feel but not all opinions need to be shared and that is something to keep in mind because not all things can be deleted and removed from the internet.

This concept of making sure that you are posting the right things is important and not only your content should be under analysis but the source work and the editor (or the group in which you are posting too) should be considered. The fourth idea is derived from the quotation, “Think twice before posting: once for your source and once for your editor.” (Page 9). Looking over where your information is coming from and where it is going is extremely useful for any college student and for any nonprofit. This approach can give the nonprofit a way that they cannot publish some potentially harmful information to a bad audience. The last piece of information that is published is dealing with this connection to the people.

The fifth and final piece of advice that the author gives the audience states, “A direct relationship with your social sphere is fundamental; keep it independent of the media outlet that employs you,” (Page 8). This last idea deals mainly with the people who would be working for nonprofit. It’s stating that they shouldn’t blend the uses of a personal and professional Twitter account. Don’t use the official Twitter account of the nonprofit to tell your stories of your Friday night. Using this idea and the other four can help a nonprofit develop their future prowess and organizational progress on Twitter.


#youmattertome and the Power of #hashtags

The ability to use social media in an effective way is a priceless skill in this modern internet era. To be able to post a single post and have hundreds or thousands of people share it offers an untouchable amount of power in the social sphere. It can give an organization a strong arm to develop a fan base and community of supporters much faster than their cohorts who are trying to work towards the same goals. A quote from Mansfield highlights this notion that social media use is something that is instrumental to nonprofits. They write, “While big corporate brands and institutions of higher education were having meetings (and panic attacks) about whether they should risk using social media, nonprofits were already active on Myspace, YouTube, Flickr, and Facebook.” (Mansfield 17). This activity has allowed nonprofits that utilize this frontier to become well-connected and effective in the modern times. Three different social media platforms, Facebook, Twitter and WordPress, can especially help a non-profit find their audience and work with them in a personal way. With an understanding of these social media platforms, we can use them to work on a forward thinking plan for a nonprofit that I have begun starting known as You Matter Sign Holding.

Facebook’s creation was a revolution in the world of social media and overall social culture. It gave people across the world a way to connect with each other in a personal way but it can be also used by nonprofits to help develop their collection of supporters. If my nonprofit, You Matter Sign Holding, was to use this type of social media in a full and appropriate way then we could utilize the sharing functions of Facebook to get a message across effectively. One of the videos that is uploaded to the page is about getting to know the sign holders and this video could acquire a few more views if it was shared onto a page that is examples of people making a difference in their communities or shared onto a Facebook for a local or regional news station. This utilization of the sharing function of this social media powerhouse can allow a video, specifically, to be viewed by a variety of different audiences who might not be connected with my You Matter page to start off with.

Twitter is a social media website and application that allows people to send messages in 140 characters or less and this allows quick and concise ways to communicate with supporters. The effective use of this gives the You Matter Sign Holding movement a way for people to connect in a way that isn’t terribly confusing or lengthy. They can get a quick update on what is happening and the use of hashtags is another reason for why Twitter is useful for any nonprofit to utilize. Their quick updates can be easily sorted into different groupings which allow people to see concepts of any similar variety and read about theirs. For an example in the You Matter idea from earlier, I could use #youmattertome as a way to categorize the tweets that I’m doing on the topic. This will give the supporters an easier way to get involved and stay involved with what is happening.

WordPress is a website where the user can create a blog and publish postings on the blog on a basis that helps them create a group of supporters that understand what is happening on a more full and well-developed basis than could be done on Facebook or Twitter. There isn’t a word limit nor are posts less informative to make easier reading. These blog posts are useful to You Matter because they can give the movement a place where they can post full stories about what happens in the field and how things are progressing.

With the use of these different platforms, posting can become more detailed on websites where that is acceptable and appropriate while efficient and grouped well on places such as Twitter. On Facebook, the nonprofit and their different calls to actions can be shared to different circles with different people that couldn’t as normally reached. In the textbook that we were reading, there is good quotation that highlights how important social media is yet it acknowledges the limitations of social media and the importance to understand all facets of the nonprofit industry. They write,  “Even in the era of Facebook, Twitter and LinkedIn, your nonprofit’s website, e-newsletter, and “Donate Now” campaigns still need to be central in the planning and execution of your online communications and fundraising strategies,” (Mansfield 10).


One Social Media to Bind Them…


In the Lord of the Rings, there is a short spoken word portion that refers to how Social Media is. The quote is dealing with the one ring of power and it’s written, “One Ring to rule them all, One ring to find them, One ring to bring them all and in the darkness bind them.” This concept of being brought together under one umbrella can be found in the use of Social Media in Web 2.0.

Social media websites and facets, like the humans that use it, are all interconnected. In fact, there are ways that you can post on Facebook, Twitter and WordPress all at once, which could seriously reduce the time that it takes devoting to copy and pasting the links of your favorite new dance track, Watch Me. Check it out here: So saying that you wanted to share that around in the internet on your different social media platforms, you can do so. Maybe, you would like to use some personalizing and have a more soul-filled Tweet or a short narrative on Facebook then sharing it on multiple platforms all at once then you can do so. Even if you don’t connect the profiles and social media facets together, then they are still united and can still work for you. All it requires is our understanding of this “media ecology” that exists and the links that bring them together.

When Facebook began to adopt hashtags from Twitter, it was a big deal. Some people weren’t the biggest fans with the biggest complaints being that Facebook isn’t Twitter and hashtags are stupid and annoying, at least that was common in my newsfeed. This adoption of hashtags was pretty dang important and powerful. It allowed them to become more connected together as similar mediums of Social Media. Their interconnectedness allows the messages to get spread easier like what we discussed in having them connected to post all at once, which is especially true when dealing with a person who utilizes only Facebook or just Twitter. This way, a person who decides to only Tweet will be able to see the message that was posted on my WordPress account and the same applies to whatever singular technology they use. You may still be wondering, I just use Twitter, why does the Soundcloud application of reposting affect me and my usage of Twitter? Well it does. Because with social media dealing in the realm of humans, it is like us and part of a “media ecology” and therefore, everything is linked.

Say you were to create a Soundcloud account and repost a song on my profile under this link, The post of my song would now be a part of your profile. It would be an existing track on your account that people could listen too without having to be following my account first. It’s a lot like using the concept of retweeting in the “twittersphere.” This use of reposting is one of the ways that they are alike and function in similar ways. They both also use hashtags to help organize posts, comments and the notion of following people versus being friends. Understanding the differences and the similarities between social media facets is an important and easy way to get ahead in your online presence.

Day it Forward in Style


In our readings this week of week two, we have been talking about how style is different when the format is different. The sign above has a set style that it can adhere too and it follows it pretty easily. The way we write and our language use is definitely different from a blog to a different social media platform such as Twitter and Facebook. It can even differ from Twitter and Facebook due to the character limits of Twitter and the hashtag obsession of Twitter. Having these characters such as hashtags can allow tweets to be characterized and sorted into different groups. This sorting method allows the style of the writing to be modified and changed. The changing refers to the use of these hashtags in Twitter. Facebook uses hashtags as well but they aren’t as prominent.

In my tweets, especially for English 457, I have kept them short and sweet to let people understand the point of the writing without having to read an entire paragraph for a thesis like an essay or a blog. In my tweet about the country singer Luke Bryan giving back on February 29th, 2016, I used the hashtag “#ec457” then tagged a follower and shared the link. It can be found at this link: It was a short way to display my ideas and thoughts on the topic while staying in the general style of Twitter.

I also posted the same story on a Facebook group for the same class. It was a link to the same twitter link, which is this: In that post, I adhered more to the Facebook style of writing which had more words used and no hashtags used in the original post. I wrote this instead, “Interesting story! Cool to see people doing good things with their extra day of the year. Even if you don’t like country music, gotta respect the guy.” The Facebook post was a little bit longer and had more of an opinion displayed in the writing.

Between Twitter and Facebook specifically, writing may be differ in a few stylistic ways to show the difference in the platforms. Twitter has the 140 character limit so that’ll influence the writing done and make it more shorthand and hashtag based while Facebook is slightly longer with a blog being the long hand version of an internet and social media based thought-sharing device. It’s just interesting to see how applying the shorthanded approach to a Twitter story about paying it forward can create a different reaction than a slightly longer reply in a Facebook post.

The Digitial Monroe



I want to be a friendly face online. Someone that people can be like, “huh… he seems like a nice guy and I want to hang out with him.” Basically, I want face-to-face Michael to be like online Michael in that regard. It would be like me to have that niceness and charisma where people want to support and subscribe to what I’m doing after even a few posts and videos. To be able to watch a single video and then want to subscribe to my blog about You Matter or something else would create some evidence that I’m becoming who I want to be online. I want to have an efficient and powerful online base.

I’m normally pretty energetic and out-going in life and I want my internet presence to highlight that without posting every single moment or liking every post that I see. I should be able to develop a fan base through understanding the tricks of the internet and not have to rely on an extreme amount of over-posting.

I would also like to eventually have my “You Matter” blog up and running to continue the good vibes that my signs create in the real world. This blog would be somewhere online that people can look at and read more about what we are doing to better understand what this movement is all about. I want to be able to explain myself online in a more complicated and full way than I could in a face to face conversation especially in the limited interactions of sign holding.

On top of the You Matter Sign Holding activities, I plan to create an internet presence where people can better understand me after they watch a video or see me perform live. They can google the name Lord Jadix then understand what fuels my drive. They can find my You Matter blogs after I completely synthesize the two projects together and then understand my motivations in a stronger light. To able to be help people see the light at the end of the tunnel either through the sign holding movement or the music is what it’s all about.


Who is Michael M Casey?



If you google the phrase, “Valley News Live You Matter,” you’ll find the top link being my friends and I doing what we do. A video that got over one hundred thousand views with over six hundred shares and over two thousand and nine hundred likes on Facebook, which was pretty freaking CRAZY for me, especially in the 24 hour span in which it happened. With all this craziness, we did hit the bars and the social scene to celebrate the success.

This exposure on social media helped the idea of sign holding grow and expand. It helped us develop a rapport and fandom around what we do, even if it’s something as simple as holding a sign. Being able to understand social media and the impact it can have is something that can be a make or break deal with what I would like to make with my life and the extremely valuable time on this earth that I’ve been given.

As a rapper, singer, songwriter, producer, independent manager, screenplay writer, author, entrepreneur and philanthropist, I plan to make hit records and write movies in short. On top of that, I plan to do a variety of goals ranging from releasing new music to starting a worldwide dance marathon weekend experience. I’ll expand on these notions in my blog post about who I want to be online but first, I’ll discuss my experiences with social media.

Although this is my first blog, I have started a Twitter, Soundcloud, Reverbnation, Facebook and Instagram account for both business and personal reasons. Within each of these, I have developed networks in all of them. I am in various Facebook groups about NDSU organizations and musical networks and I am also in contact with musicians that range from North Dakota to Uganda using websites like Reverbnation and their worldwide capabilities.

I’m a painfully optimistic person deep down, whether my current mood displays it. I didn’t use to be that way but life happens and changes in miraculous ways. That optimism reflects in how I approach the world around me and it is a part of every single social interaction that I have. To turn on my light and shine doesn’t mean that I have to turn off someone else’s light. My plan for complete and utter global influence includes this idea. To shine my light along with others is my main goal in life and to change the world in a positive way is why I wake up everyday.